Haulotte China's recent Open-Up Event showcased how local teams can bring their expertise & an adapted offer to the Chinese market, while its standout presence at APEX ASIA 2023 underscored the brand's commitment 'In China, For China,' marking a dynamic leap in reshaping the future of mobile elevating work platforms.
Open-Up Event: Unveiling Expertise, Igniting Value
Under the banner "Haulotte in China and For China," Alexandre SAUBOT, Haulotte CEO, passionately articulated the company's bold vision for the Chinese market. Engaging presentations from Asia Pacific, China factory, and subsidiary teams demonstrated the blueprint for turning ambition into reality. Attendees expressing not just recognition but robust expectations and confidence in future collaborations with Haulotte in China.
Haulotte stood as the lone global MEWP brand at APEX ASIA 2023, radiating the commitment of "In China, For China." The spotlight was on three locally crafted stars—HT28 RTJ O, SIGMA 16, and OPTIMUM 8—all proudly manufactured at the Haulotte Changzhou Factory. The Haulotte booth became a magnet for attention, drawing interest from both local and international visitors who marvelled at the innovation on display.