A cosy design stand without machine
The Haulotte stand was an invitation to share and exchange ideas. In 5 dedicated corners, visitors can discover the Group's digital ecosystem (cloud, applications, API, web portal, telematics box, etc.), its range of services and the initiatives it has put in place to promote more sustainable development.
« Our customers know that we are manufacturing reliable and innovative equipment. The Apex Show was for us the occasion to speak about our vision for the future, our added value solution and all the actions implemented for a more sustainable development! ».
Haulotte wanted to create a surprise for its partners by coming with no machine, Ludivine BERAUD Europe Marketing Manager explains how the idea came about:
Focus on ESG vision
“During the show, we had the opportunity to get our customers to react about our priority ESG commitments, and to confront our vision with their own. We had some very interesting discussions and the opportunity to explain concrete actions Haulotte is implementing in its factories and subsidiaries”
reacts Berenger DUDEK Health Safety and Environment Manager